Why big companies are betting on standards development - and you should too

Does this sound familiar? Your Organisation operates in a complex, rapidly changing world. New technologies follow each other in rapid succession, sustainability is high on the agenda, and customers expect both reliability and innovation. In that context, you can do two things: wait for the rules to be established, or take up the pen yourself. This is exactly what standards development offers companies.

For many large companies, participation in standards development is no longer a casual choice, but a strategic investment. Companies such as Reynaers, Atlas Copco, Schréder and Sioen show that those who actively participate not only gain knowledge and influence, but also strengthen their competitive position.

1. Help set tomorrow's rules of the game

Standards are more than documents containing technical agreements: they define the rules of the marketplace. Those who participate in standards development have a voice in what those rules look like.

Reynaers Group, known for its aluminum solutions for windows and façade systems, uses that voice to link innovation to quality and sustainability. By actively providing input in standards committees, they ensure that their products not only meet the highest standards, but are also ready for the future. Schréder, a specialist in smart outdoor lighting, also emphasizes that standards are the foundation for them to offer credible and sustainable solutions worldwide.

By being present in the discussion, you help determine how your industry evolves. And that's crucial in a world where technological and societal expectations are constantly shifting.

2. Anticipate and see new opportunities

Participating also means: you're at the table early. You know faster than others what trends and requirements are coming up, and can respond proactively.

Atlas Copco illustrates this nicely. As the world's leading manufacturer of compressors and industrial technology, the Organisation uses hundreds of standards in product development, testing and calibration. By being involved in standards development, their teams know what requirements are in the pipeline - a strategic advantage that allows them to more quickly align their innovations with what will be required tomorrow.

3. Gather knowledge and strengthen your expertise

Standards development is not only about influence, but also about learning. You get direct access to the latest insights, technologies and best practices.

Sioen, a producer of high-quality protective clothing, emphasizes that participation in standards committees is crucial to gain in-depth knowledge. Such involvement allows them to continuously improve their products: safer, more durable and more comfortable. At the same time, it helps them understand and meet future market needs faster.

For large companies, this means: you get access to a unique network of specialists, federations, academics and policy makers. That cross-pollination often leads to ideas and solutions you would never have developed so quickly internally.

4. Strengthen your competitive position

The benefits come together in one point: you become stronger in the marketplace. Those who co-develop know what is coming sooner, can innovate faster and convince customers and stakeholders of reliability.

Companies that are visibly involved in standards development exude leadership and credibility. They show that they are not just following, but co-writing the future of their industry. That signal is undeniably important in a world where trust and reputation are as valuable as technology or price.

Conclusion

Standards development is more than a technical activity. It is a chance to help shape the direction of your industry, see new opportunities faster, build knowledge and strengthen your competitive position. Large companies participating today are proving that this is a strategic asset - one not to be missed.

Whoever is at the table with you determines the direction. So the question is: Do you take the pen, or do you let others write?

👉 Find out how your Organisation can participate in standards development: www.nbn.be/normen-ontwikkelen

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