Customer satisfaction is the degree to which customers are satisfied with a company's product or service. This includes a number of things, such as the price of a product or service, the friendliness of store employees, or the helpfulness of customer service. All this contributes to customer satisfaction.
Customer satisfaction standards contain practical guidelines and international best practices to make your customers feel as content as possible, thus increasing customer satisfaction. This is important because the most successful organisations excel in customer focus.
Customer satisfaction determines the success of your Organisation. Standards for customer satisfaction help you:
- maintaining and improving customer satisfaction
- working in a more process-oriented and customer-focused manner
- monitoring customer-focused working practices
- fulfilling customer wishes and requirements
- discovering and effectively meeting the underlying needs of customers
Getting the customer experience right from the very first contact is critical to the long-term success of your business. These standards will help you do just that.
