What are customer satisfaction standards?
Customer satisfaction is the degree to which customers are satisfied with a company's product or service. This includes a number of things, such as the price of a product or service, the friendliness of store employees, or the helpfulness of customer service. All this contributes to customer satisfaction.
Customer satisfaction standards contain practical guidelines and international best practices to make your customers feel as content as possible, thus increasing customer satisfaction. This is important because the most successful organisations excel in customer focus.