The ecolabel: your eco-friendly guarantee

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When buying a washing machine or refrigerator, we are increasingly looking at the ecolabel. Our awareness of the environmental impact of appliances is growing. Such an ecolabel is then a useful tool for a sustainable purchase.

To combat the proliferation of environmental labels, a set of standards for environmental labels has been developed. The NBN EN ISO 14020:2023 standard on ecolabels has just been revised.

What exactly is NBN EN ISO 14020:2023 about?

NBN EN ISO 14020:2023, Environmental labels and declarations – General principles is intended for companies wishing to develop an ecolabel or environmental claim. The standard describes the basic rules for providing accurate and credible information.

Why are ecolabels important?

Environmental labels provide information about the overall environmental benefits of a product or service. Examples include the recyclability of the packaging or the absence of harmful substances. With consumers increasingly motivated to buy environmentally friendly products, such information influences consumer choice in a positive way.

Who benefits from ecolabel standards?

Businesses, consumers and governments alike benefit from eco-label standards.


Environmental labeling standards help companies describe their own environmental attributes. An effective and accurate description of your products builds loyalty and trust with your customers.


Consumers can easily compare products and services thanks to this clear and accurate information.  


For governments, eco-label standards are a solid foundation for their public policies. Regulators are reassured that their policies meet all international environmental obligations.  

Standards also help address the many challenges posed by climate change. Organisations looking to reduce their environmental impact should arm themselves with an environmental management system.

What are the benefits of strong environmental management?

ISO 14001, the environmental management standard, helps improve your environmental performance.

And that's not all. You also:

  • comply with all environmental regulations;
  • make energy-efficient choices;
  • commit to intelligent waste management;
  • increase your sustainable reputation;
  • contribute to SDG 11 (sustainable cities and communities), SDG 12 (responsible consumption and production) and SDG 13 (climate action).

Get started with environmental management within your organisation.

Learn more about the environmental management standard

Want to know more about environmental standards?

The new standard on ecolabels is now available in our webshop.

NBN EN ISO 14020:2023 purchases

Improve your overall environmental performance with NBN EN ISO 14001.

NBN EN ISO 14001

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